Spotify was very bullish about the Car Thing, even pushing software upgrades to allow drivers to make calls and play content from third-party streaming services. ReadSpeaker’s VoiceLab tech provides the voice users hear when they say “Hey Spotify” or ask the AI to read any text on the screen. Spotify’s voice assistant relays requests from drivers, aided by a touchpad and joystick. Spotify debuted the Car Thing in a three-month limited release Spotify designed the Car Thing as a way to encourage and streamline access to its services.
Existing Car Things will still work and the remaining stock is on sale for half the original $80 price, though shutting down production cost Spotify $31.4 million and hurt its margins in its latest quarterly earnings.
Spotify has stopped making the Car Thing media player just nine months after launching the voice-enabled audio player.
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